YourTraff

Marketing strategy

An academic ecosystem that turns partnerships into participation

The Centre SIPD website, an Algebra program microsite and SEITE acquisition campaigns. Two SEITE campaigns recorded 120 website registrations from February to August 2026.

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Client
Centre SIPD
Service
Marketing strategy
Duration
Ongoing
Year
2025–26
An academic ecosystem that turns partnerships into participation project visual

Results

The project at a glance.

SEITE: tracked website registrations, not paid enrolments. Meta Ads Manager, 1 February–26 August 2026. Algebra: annual participation supported by Centre SIPD in a separate program, not a conversion result from those campaigns.

120

SEITE registrations · February–August 2026

€9.13

SEITE main campaign · cost per registration

5–7

Algebra · students supported by Centre SIPD annually

01 / Challenge

One organization, several different audiences

The centre serves researchers, educators, universities and partner organizations across certificates, internships and academic mobility. The challenge was not only to present that breadth clearly, but to turn individual international partnerships into programs students could understand, evaluate and join.

02 / Approach

A central platform supported by focused program funnels

We structured, designed and developed the main Centre SIPD website. For Algebra, we built a summer-school microsite with dates, locations, six study modules, ECTS credits, packages, practical information and application forms. Separately, we ran SEITE 2026 acquisition campaigns and tracked website registrations. These are distinct workstreams within one institutional relationship.

An academic ecosystem that turns partnerships into participation project detail
The Algebra program opens with dates, locations and a direct application path instead of a generic partnership announcement.

03 / Result

Algebra: an active program, separate from SEITE

Centre SIPD supports five to seven Ukrainian students each year in joining Algebra’s summer school in Zagreb and Šibenik. This describes the client’s recurring program activity. Our contribution was its digital presentation and application journey; the annual participation figure is not attributed to the SEITE campaigns.

Inside the academic ecosystem

One institution needed more than one website journey.

Centre SIPD works across professional education, academic mobility, institutional partnerships, events and academic support. The central platform establishes trust and organizes that breadth; focused program experiences then translate individual partnerships into offers a student can understand and act on.

Platform architecture

One institutional core. Five distinct reasons to enter.

The platform serves people at different stages and with different levels of intent. Its job is to keep the institution coherent without flattening every audience into the same generic message.

01

Professional education

Online courses and programs for specialists who need a clear learning outcome.

02

Academic mobility

Internships, exchanges and summer schools with dates, eligibility and participation logic.

03

Institutional partnerships

A credible context for universities, public bodies and international organizations.

04

Academic support

Ethical research and publication support with explicit integrity boundaries.

05

Events and exchange

Conferences, forums and knowledge-sharing formats connected to the wider ecosystem.

A focused product inside the system

The Algebra Summer School turns a partnership into a complete decision journey.

The dedicated microsite answers the practical questions that determine whether an international program feels possible: what to study, where to live, how credits work, what each package includes and what happens after the application.

2026

Algebra Summer School 2026

Zagreb + Šibenik, Croatia

29 Jun — 24 Jul

Four-week program

6

Study modules

6 + 4

ECTS with optional language course

2

Clear package options

Participant route

01
Choose a module

Six study directions make the academic fit concrete before a student applies.

02
Submit an application

The form captures the contact, location and selected academic direction.

03
Complete an interview

A short conversation confirms B2 English and the student’s motivation.

04
Confirm and prepare

Payment, travel preparation and support continue inside one coordinated process.

Algebra · program context

A recurring summer-school partnership.

Centre SIPD supports Ukrainian students in joining Algebra’s summer school in Croatia every year. This annual figure describes the client’s program activity, not enrolments attributed to SEITE advertising. Our role was to build the program microsite and application journey.

5–7

Algebra · Ukrainian students supported by Centre SIPD annually

SEITE 2026 · Meta Ads

Two campaigns. 120 tracked website registrations.

For SEITE, a separate program from Algebra, we ran two lead campaigns and measured completed website registrations. The breakdown shows each campaign’s registrations, cost per registration and reach.

Σ120

tracked website registrations across two campaigns

01

SEITE 2026 · main campaign

registrations
111
per registration
€9.13
people reached
149,747
02

SEITE 2026 · V2

registrations
9
per registration
€17.24
people reached
50,794

Meta Ads Manager, 1 February–26 August 2026. A completed website registration is a tracked lead action, not a paid enrolment. Reach is shown per campaign and is not added because audiences may overlap.

What was delivered

One client. Distinct platforms, programs and measured campaigns.

For Centre SIPD: the institutional website. For Algebra: the program microsite, content and application journey. For SEITE: paid acquisition and registration tracking. Each workstream has a clear purpose and its own evidence.

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