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Fixed-scope launch package

For law firms in Calgary

For a firm promoting up to three practice areas. A website that explains consultation fees and next steps, with enquiry and call tracking.

  • Consultation and fee expectations
  • Confidential intake with clear warnings
  • Call and form attribution
01

Calgary clients reward clarity and specialization

01

Practice focus builds confidence

A prospective client should understand the type of matter the firm handles before making contact.

02

The consultation needs a frame

Fees, timing and required information reduce hesitation and unqualified enquiries.

03

Proof needs context

Experience can demonstrate capability without suggesting that a past result predicts a future one.

03

Recognize the issue. Assess fit. Request counsel.

Issue

Lead with the right practice

Focused pages meet the client in the language of the matter.

Fit

Set expectations early

Profiles, process and consultation details establish fit.

Contact

Collect a useful first enquiry

A confidential intake asks enough to route, not advise.

02

Authority, qualification and acquisition in one launch

Phase 01

Define the right legal position

  • Local competitor and search-intent review
  • One focused offer and conversion message
  • Consultation and fee expectations
Phase 02

Build the authority platform

  • Authority website up to 7 pages
  • Focused practice-area pages
  • Lawyer profiles, credentials and admissions
Phase 03

Filter for the right consultation

  • Confidential intake with clear warnings
  • Contextual case-experience module
  • Call and form attribution
Phase 04

Launch measurable acquisition

  • Google Business Profile foundation
  • First Google Search campaign
  • Calls, forms and campaign tracking
04

A defined legal launch, not an unlimited website engagement

Ad spend is separate. Professional and regulatory claims remain subject to the client’s final approval.

Included in the engagement

  • One custom authority direction
  • Two focused revision rounds
  • Copy, build and intake coordination
  • One campaign setup and measurement pass

Kept outside the fixed fee

  • Media spend and paid intake tools
  • Legal review or bar approval
  • Translation by a certified legal translator
  • Ongoing campaign or content management
06

Before we start

Is 2,990 CAD the full price?

Yes, for the published scope. Media spend, paid subscriptions, photo/video production and out-of-scope requests are separate.

What do we need to provide?

The law firm team provides accurate service, professional, pricing, access and approval information. We structure, write and build the system.

Is advertising included?

Strategy, setup, launch and one initial optimization are included. Ad spend is paid directly to the platform.

Who approves professional claims?

We use a conservative framework, but the client remains responsible for the accuracy and final approval of medical, legal or commercial claims.

What happens after launch?

We hand over the system, access and measurement. Ongoing work can be added separately, but is not required by this package.

Law firms · Calgary

Make the first Calgary consultation more qualified.

We will confirm up to three priority practice areas and the firm’s approved intake language before production.