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Fixed-scope launch package

For dental clinics in Calgary

For a clinic focused on new-patient and emergency appointments. A website, local search setup and first advertising campaign in one package.

  • Emergency appointment path
  • Review request and proof structure
  • Google Business Profile foundation
01

Calgary patients choose close, clear and available

01

Local intent wins

Patients often begin with a neighbourhood, an urgent need or a clinic they can reach today. The system keeps location, hours and booking visible.

02

Trust must arrive early

Team, reviews, insurance context and real clinical proof reduce hesitation before the first call.

03

Emergency is a separate journey

Urgent searches need a direct route, not another generic service page buried in navigation.

02

One local acquisition system, delivered in four phases

Phase 01

Own local and urgent demand

  • Local competitor and search-intent review
  • One focused offer and conversion message
  • New-patient entry path
Phase 02

Build the patient website

  • Custom dental website up to 7 pages
  • Online booking and call actions
  • Emergency appointment path
Phase 03

Launch local acquisition

  • Google Business Profile foundation
  • Review request and proof structure
  • Consent-ready smile gallery
Phase 04

Make consultation easy

  • First paid campaign built and launched
  • Calls, forms and campaign tracking
  • First optimization pass after launch
03

Search. Reassurance. Appointment.

01

Be found nearby

Local structure catches new-patient and emergency intent.

02

Remove uncertainty

Reviews, team and coverage information answer the first objections.

03

Make booking obvious

Every high-intent path ends in a call or appointment action.

04

Everything needed for the first launch — and nothing vague

Ad spend is separate. Professional and regulatory claims remain subject to the client’s final approval.

Included in the engagement

  • One custom design direction
  • Two focused revision rounds
  • Copy, build and launch coordination
  • One campaign and one optimization pass

Kept outside the fixed fee

  • Media spend and paid software
  • Clinical photography or video production
  • Legal or regulatory approval
  • Ongoing campaign management after launch
06

Before we start

Is 2,490 CAD the full price?

Yes, for the published scope. Media spend, paid subscriptions, photo/video production and out-of-scope requests are separate.

What do we need to provide?

The dental clinic team provides accurate service, professional, pricing, access and approval information. We structure, write and build the system.

Is advertising included?

Strategy, setup, launch and one initial optimization are included. Ad spend is paid directly to the platform.

Who approves professional claims?

We use a conservative framework, but the client remains responsible for the accuracy and final approval of medical, legal or commercial claims.

What happens after launch?

We hand over the system, access and measurement. Ongoing work can be added separately, but is not required by this package.

Dental clinics · Calgary

Make the next Calgary search end in your schedule.

We will confirm the clinic’s priority services, service area and launch date before the 21-day build begins.